Targeted Traffic and How To Get It

If you have a website, you know that traffic is essential, especially if you have something to sell. Not just any old traffic, though - you need targeted traffic.
How is targeted traffic defined? It means website visitors who have a specific interest in the topic of the website. For example, someone who is planning to buy a wedding ring would be interested in jewelry websites.

How do I get targeted traffic? Here are some effective techniques:
Forums:

Whatever your topic, there's sure to be at least one forum about it. Subscribe to a couple of forums. Join in the discussions, answer questions, and ask pertinant questions yourself. Become known as an expert in the field. Then with each article reply you write, have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. You should be able to get a fair amount of traffic from a popular forum, and the people who click your link will already be familiar with your writing style.

Linking from/to other websites:

Look for websites which are similar to yours (but which do not compete directly). Ask the website owner for a reciprocal link. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.

E-Zines:

Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save a considerable amount.

Newsletters:

Offer your visitors something of value, such as an eBook, in exchange for signing up for your newsletter. Write your newsletter so that it's tightly focused on your subject. You should publish your newsletter regularly, preferably once a week.

E-Books:

Write (or have written) a free informational eBook which you can give away to your clients and others. You can place links back to your website in the eBook.

Joint Ventures:

Online marketers are always looking for products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to send an email to their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a large boost to both your mailing list and sales in a short time.


Buy Expired Domain Traffic:

This may be the most expensive in terms of money, but also the cheapest in terms of time. You will usually get a traffic boost within a month. What is it that you're buying? You are buying traffic from a company which has invested in expired domain names.

They are domain names which are still registered on the search engines which get a certain amount of traffic. The previous domain name owners have not renewed the registration for whatever reason. The traffic from the expired domain name is redirected to your website. This is usually high quality traffic as only expired domains with relevant traffic is redirected to you. As always, you should undertake a test run to see if this traffic is suitable.

When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business

10 Good Reasons For Submitting Articles To Ezine

author: Michael Beauchamp

Writing and submitting articles to ezines and article directories can be one of the most effective forms of free promotion for your website.

Here are some reasons why you should be doing this to help grow your business:

1. Branding.

You can brand your website, business and yourself by submitting articles to ezines. You can include a "resources box" at the end of the article. That resource box can give your name, business name, your credentials, website address and a brief description of your website to prompt readers to visit.

2. Expert Status

If you write informative and helpful articles, you'll become known as an expert in the field. This will give you and your business extra credibility which will help position you against your competition.

3. Exposure

Your article might also be placed on the ezine publisher's home page. If they publish each issue on their home page this will give you some extra exposure and added credibility.

4. Permanent Links

You might get extra exposure if the ezine publisher archives their ezine on their site. People often want to read the back issues before they make the decision to subscribe. And your article will be there for them to see. This will aslo give you a valuable permanent back link to your site, which is great for Page Rank.

5. Free Advertsing

You will get free advertising. This frees up money to spend your profits on other forms of advertising or building your business. You could then buy advertisements in other ezines that haven't published your articles.

6. Lead to Other Income

You might get extra income from people wanting to hire you to write other articles, ebooks, or even asking you to speak at seminars. What a great way to multiply your income and credibility.

7. Going Viral

If you allow ezine publishers to publish your articles in their free ebooks, your advertising could multiply all over the internet. These ebooks tend to be given away over and over again, each time increasing your reach.

8. Increase Your Reach

When you submit your article to an ezine publisher that has a free content/article directory on their web site, you can get your article published all over the web. They allow their visitors to republish your article on their website or in their ezine.

9. Trust

You'll gain people's trust. If they read your article and like it, they'll be far more likely to buy your product or service. This will give obvious benefits to your profits.

10. Establish Relationships

Here's how you can really boost your chances of getting your article to run in an ezine. Agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation, that could lead to even more profitable joint venture deals in the future.

As you can see, there are many reasons why you should be practicing article marketing to build your online business profile.

You don't have to be a prize-winning-quality writer. Just make sure the articles are informative and that the information you impart is valid and accurate.

Now you just have to get on and do it. The best way to learn is to "just do it"!